Pontins on the up

Pontins is experiencing a Renaissance with UK travellers staying at home this year. Following announcement of a £50million investment plan, the traditional UK holiday company are advertising for 2000 new workers to meet the demand of new bookings coming in.
Why is this?
Two reasons as far as I can see:
1) The upsurge in UK holidays is due in part to caution over spending in these harsh economic times.
2) The drop in pound sterling against the Euro has meant that European travel is far too expensive for many holiday-makers, and Europe makes up a significant proportion of our overseas holiday-making.
In a way this is a reverting to the type of holidays popular twenty or thirty years ago. In the seventies, UK-based holidays would have had a massive share of the UK vacation market. Over the years, these holiday-makers have established Spain as their preferred destination building up a huge British-oriented industry in pockets of the Spanish coastline. The 'Butlins' and 'Pontins' culture was exported to the sun, sea and sangria. With Spain and other European resorts (Disney Paris, Cote D'Azur The Greek Islands) off the menu, suddenly the old favcourites are back in favour, and the British tourist can be found thumbing through Yellow Pages for their next holiday rather than a glossy exotic travel brochure.