Sunday, 15 February 2009

Holiday brochures delayed

Some holiday companies are delaying the release of their Summer 2010 holiday brochures due to fears over the effects of the recession. They are concerned with concentrating on selling 2009 holidays as a priority and will probably not release brochures in April/May time as usual.
The facts and figures show a downturn of 15% in holiday sales in January, and it has to be said that for those that are cutting back, the family holiday is bound to be a prime consideration. This corresponds with the upturn in UK holidays blamed partly on recession cut-backs and partly on the weak pound. Delaying the printing of brochures means that editions could be amalgamated so that only two 2010 editions would need to be produced instead of the more traditional three.
There is every likelihood of the pound recovering some of it's lost ground (as long as Alistair Darling doesn't get his way and starts printing money), but the wider effects of the recession are likely to be with us through into 2010.

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