It's difficult not to be drawn to Travel Advertising like a moth to a flame... It only takes a picture of clear blue skies, silver sands, the open ocean, or a busy metropolis for us to be scrabbling for our passports and credit cards.Brits I feel are particularly susceptible to this type of imagery; exotic locations, fascinating foodstuffs, romantic scenery and the promise of unlimited shopping take us right out of our normal environment and persuade us that it is our destiny to be permanent travellers in search of warmer climes, better food and bargain purchases. We only need to open a travel brochure and we are there, on the veranda of a Spanish hideaway, sunning ourselves on a deserted beach or strolling through downtown Manhatten.
In days gone by, the need to save up for a holiday would lessen the immediate impact of travel imagery, but in the age of the credit card and internet purchasing the thought process from advert to purchase can be shortened to minutes rather then months. It is certainly true that the credit card has opened up foreign travel to a far wider client base. Even in these days of belt-tightening and credit-crunching, the family holiday is still an absolute necessity, we are still suckers for travel advertising.
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