Directors from XL's Freedom Flights left to form a new 'seat-only' company KISS just months before the collapse of XL. Some observers have taken the view that making deals with KISS is a betrayal of the travel industry and the boss of Co-operative travel Mike Greenacre has come out to declare that he will never work with KISS.
Greenacre clearly lays the blame for the millions paid out by the travel industry for the collapse of XL at the feet of the same directors that are now running KISS. Other companies have not taken such a bold stance and have said that Greenacre's reaction reflects personal emotions and that they make use of the services offered by the new company.
As a company, Co-operative are known for their moral stance on all sorts of issues from fair trade retailing to their stance on bank lending. Now it's the turn of the travel arm of the co-op to allow moral judgments take precedence over trading advantage.
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