Travel firms may be forced to heavily discount their late bookings to clear 'stock' that has not been sold. Despite the downsizing of the available stock in an effort to avoid massive discounts, the travelling public have not been dipping into their savings to purchase holidays it seems.
With just a month to go before the schools break up, some retailers are reporting just 65% take up whereas 80% is the norm at this point. Many holiday makers are booking just three weeks in advance for 'late' deals whereas eight weeks has been the average in the past. There is anticipation that a price discounting war will ensue fairly shortly as retailers attempt to get rid of unsold stock ahead of their competitors.
Even if you have already decided not to take a holiday this Summer, you may be tempted back into the market, at least that is what the retailers are hoping for..
No comments:
Post a Comment