Holiday trends

There have been some interesting results emerging from a report issued from 118118 directory enquiries. These reports contain information about the quantities of calls made to their service in specific categories compared to the previous years.
In short, the following conclusions can be drawn from the results (Dec 08 compared with Dec 07):

In travel-related enquiries

• 22% fewer people rang to ask for the number of a travel agent.
• 46% fewer wanted a tour operator.
• motor homes enquiries were up by 121%.
• every other type of holiday accommodation saw a downturn in calls

Some of the more curious results saw:

• enquiries about “body art” were up 26%.
• Calls asking for psychiatrists rose 43%
• people seeking an aromatherapist was up by 62%.
• Libraries were up by 50%.

and finally.....calls asking for pole dancing and lap dancing clubs shot up by 599%.
Make of that information what you will...